Thoughts about social responsibility and accountability

Thoughts about social responsibility and accountability

Far apart – Closer together. Osnat Golan, VP Communications, Corporate Branding and Sustainability, share her Thoughts about social responsibility and accountability.

We live in challenging times. The Jewish New Year has begun, but the Corona pandemic that descended upon us hasn’t dissipated with time.

The more this pandemic continues to affect our health and social strength, the more I truly understand that a combination of accountability and collective responsibility will enable us to fix the damage. Responsibility is a major value for us – and these last few months clarified for me how great of a responsibility we have as a global food and beverage group.

We have a responsibility to continue producing food for people regularly because food is a basic need. We have a responsibility to help our suppliers and partners so that they can keep going in times of difficulty, even more than in normal times. We have a responsibility to assist families that have lost their livelihoods, and a responsibility to embrace medical personnel with indulgent food products


Amos Oz once said that a person must do for others and not look the other way. “If you are watching a huge fire, you must try and put it out. Bring a bucket of water and throw it on the fire. And if you don’t have a bucket, bring a glass, and if you don’t have a glass use a teaspoon. Everyone has a teaspoon”.

We all have a teaspoon, and the world is on fire.

Our ability to recover from this crisis will be determined by our shared commitment to act responsibly, to give up our personal need for proximity, and be distant, to give up on the need to reeducate those who are different from us, and just be better.

We all have a teaspoon, and with it, we can do great things. In the past few months, we have launched many initiatives aimed at assisting the elderly and Holocaust survivors during times of isolation. We have deepened our social investments and donated over 80,000 food packages to families impacted by Corona. We brought small moments of joy to medical personnel with our products. We have assisted the small suppliers and farmers who work with us. We have created partnerships with many organizations, and we have strengthened our investment in our employees.

But that is just a drop in the ocean.

A teaspoon of water to control the fire.


In this new Jewish year, we are committed to continue to assist, take part, lend a hand and help whoever we can.

Let us all decide that this year we all grab a teaspoon and do good together.