Udi Melamed, born 1962, married+2. I joined Strauss in 1994 after serving as Chief Technologist of the "Cookie Man" cookie plant. I started out as Development Technologist and later Chief Technologist at the Salads Division, helping develop numerous products and processes, and, of course, the construction of the salad plant in northern Israel. After 8.5 years at this division, I moved on to become New Business Development Manager, a totally new job at the (then) pre-merger Strauss. This proved to be an exceptionally interesting position, exposing me to an array of new businesses and technologies, such as the development of soy products and the consolidation of ties between Sabra and Strauss at the beginning of their joint journey. During my diverse career at Strauss, I also managed the Health HQ, and today I am in charge of the quality, safety, and environmental quality of Strauss Israel. Having worked for more than 17 years at Strauss, I recognize the numerous professional and personal development opportunities it provides as well as its "never a dull moment" trait.