Shiri (40) joined Strauss in 2005 as the brand manager of Cheeses & Gamadim. At the past 12 years Shiri has managed the category of Energy Brand and Achla salads brand. Shiri holds a B.A in Communications and an M.B.A. She believes in soul marketing in which transparency plays a main role. Shiri lives in Kadima, married to Shai and mother of Omri, Tomer & Alma.