Chocolate and Pastry, Fun & Indulgence division, Strauss Group
Shay Haguel, married with two children, joined Strauss in 2003. He began his career at Strauss Dairies as Danone Brand Manager, then as Desserts Brand Manager ("without cream top"), and for the past three and a half years filled his current position. Shay studied theater and worked as theater instructor and director. After completing his B.A. studies, he went on to work as account executive and supervisor in ad agencies, until he joined Strauss. Important projects he has steered in recent years: "Cow Chocolate Around the World", "Waffles or Baffles," "Create a Sweet Moment," and more. In February 2011 he was granted the "Marketing Man of the Month" title for leading the launch of Cow chocolate fingers for children.