Osnat (46) joined Strauss 21 years ago and filled various positions in Human Resource management. In 2003, she was appointed Communications Manager of the Group and became part of a team that steered the merger processes between Elite and Strauss. Osnat currently serves as V.P. Communications and Digital at the Group. In this capacity she is responsible for managing all Group communications activities with strategic stakeholders, serves as Spokesperson for the Group, oversees internal and external communications, and manages the digital domain. In recent years she has accompanied diverse business ventures conducted by the Group, including the processes of change, while developing infrastructures for internal and external communication management across the Group, both in Israel and globally. Osnat, married with three children, likes design, music and sports.