Nurit, married+2, holds an LLB and MBA with marketing as a major from the IDC. Nurit joined Strauss three years ago, and is crazy about her job! As a veteran of an IDF intelligence unit, Nurit is a technology savvy and has previously worked with start-ups and at Microsoft Israel’s R&D center. Every morning she wakes up to a new reality: new platforms that are gathering pace, new forms of communication with consumers, or an application that must be studied and applied at once- all this makes her excited every day anew. In between these excitements, Nurit doesn't neglect her sporting activities (for the soul) and some cooking (for health). In this blog, she aims to make the new digital world accessible to all, show how these changes impact our daily lives, and suggest how to conduct yourself in the new world. Nurit will examine new trends, revolutionary developments and important insights. She promises to share our plans here at Strauss, and always loves to hear about your ideas!