Giora Bar-Dea serves as Chief Executive Officer. Prior to this position he wa sthe CEO of the new international company PepsiCo-Strauss Fresh Dips and Spreads, a Joint Venture of Strauss and PepsiCo, and as Chairman of the Board of Directors of Max Brenner and as a member of the Board of Directors of Sabra Dipping company. he also was the CEO of Strauss - North America, a subsidiary of Strauss Group, from 2007 to 2010, CEO of Strauss-Elite Israel from 2001 to 2007 and GM at Elite Israel from 2001 to 2003. Education: Advanced Management Program, Harvard Business School, Harvard University (2000); B.A., Faculty of Humanities, Tel Aviv University (1984). Bar-Dea is married to Anat and a father of 3 children.