Eyal Shimoni, Professor , (1964), and father of three, Head of Vision and Technological Strategy. Responsible for the future business development of the Strauss Group. Eyal Joined Strauss as an external advisor in 2008, and was appointed as VP of Technology of the Strauss Group in August 2010. Eyal received his doctorate (D.Sc) in Food Engineering and Biotechnology from the Technion and is a professor at the Food Engineering faculty. Eyal's research, which has been published in respected international circles in the food industry, mainly addresses the issues of improving the health qualities of food products by mastering the ingredients from the molecular level to the manufacturing level.