Elad (44) lives in Tel Aviv, is married to Mor and father of Ophir and Amit. He joined Strauss in 2004 and has since held a series of management positions, including Marketing Manager at Yad Mordechai, Marketing Manager of the Fresh Foods Division, and since 2015 he has served as Marketing Manager at Strauss Coffee Israel. He is an industrial management engineer and a summa cum laude graduate of the Hebrew University of Jerusalem’s EMBA program. He is an aficionado of the culinary arts, technology and everything in between, and in the past worked as a journalist and editor of culinary magazines. He cooks, bakes and drinks (a graduate of WSET) and always has an eye out for the stories of the people behind the products.
As Marketing Manager at Strauss Coffee Israel, Elad leads the development of the company’s brands, product launches and marketing strategy, and is also responsible for new ventures – BeanZ Café and the Israeli coffee company’s e-commerce activities.