Amali is Strauss' chief dietician and responsible for formulating and implementing the company's wellness strategy. Her activities include: supporting Strauss' communicational efforts on nutritional values of new and existing products, coordinating knowledge on the subject of wellbeing and nutrition for various R&D projects and marketing needs, and maintaining relations with health and nutrition influencers.
Ameli is a trained clinical dietician and epidemiological nutritionist, and joined Strauss in 2001. In her previous positions, Ameli worked as a clinical dietician at Belinson hospital, as a weight loss group instructor at Schneider children's' hospital and spent 6 years managing the national health research department at the ministry of health. Today, Ameli serves as an external academic lecturer at the Tel-Chai College and also at the Faculty of Agriculture in Rehovot. She is married and mother of two.