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December 29, 2016
As a DIY entrepreneur and copywriter, one of the things I love about being creative is reuse – taking something that is no longer useful and breathing new life into it. The idea of giving another chance to an item that is already on the way to the recycling bin and using it to create something completely different – decorative or useful – never fails to excite me....
April 19, 2015
Independence Day is a good opportunity to try to understand how the Israeli mind and entrepreneurial spirit have become an Israeli pride globally. Advanced technologies, promising start-ups - and their connection to food. Dagan Eshel, Strauss Alpha Venture Manager, shares with us the continuous journey into the future....
July 19, 2015
Traditional companies in the food and other industry are always looking for the next goal. The road leading to this goal has changed in recent years, and the sentence 'We should put the consumer at the center" is no longer a slogan sent in a brief to the ad agency. Zion Balas, CEO of Strauss Israel, describes the inspiration he finds in companies which are the first to identify the need and leap forward....
October 7, 2015
The hero of our story today is yogurt. What makes it so healthy? Why is it worth adding to our daily diet? Ronit Giladi, Strauss Dairies' dietitian, shares the latest, fascinating research featured in Tufts Nutrition Magazine, published by the leading school for nutrition research in the US, on the health benefits of yogurt....
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