Yehuda Ash, 51, has been a part of Strauss Group for the last 13 years. Yehuda graduated his studies in Industrial Management and is a former officer in the paratroopers brigade. Before joining Strauss Group, Yehuda was an Operation Manager at an electrical and lighting appliances company. Yehuda started out as the Logistics Manager of the Salty Snack Division, and later became the Production Manager as well as managing the bakery in Beit Shemesh. Yehuda currently serves as the Director of Operations in the Salty Snack Division of Strauss. Yehuda currently lives in Ashdod with his wife and four children.