טליה בבאי

Manager, Chocolate Tablet Category in the Confectionery Division
"Everything you can imagine is real" Talya holds a bachelor's degree in Business Administration and an MBA from the College of Management – Academic Studies (COMAS) in Rishon LeZion. Talya joined Strauss thirteen years ago, initially as Trade Marketing Manager in the Confectionery Division. Three years later she joined the Coffee Division as Elite Instant Coffee Brand Manager. In 2009 Talya moved on to manage the R&D (Turkish) Coffee & Powders Category, where she led product innovation processes. Talya created and drove innovative marketing moves that grew the category such as "Where's the Captain?", led the concept of the connection between drinking Turkish (black) coffee and working out, and implemented it by launching the Zuzu sports app. In 2015 Talya was appointed Manager of the Chocolate Category – the Cow and Splendid brands.
1 Recent posts in