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Serial connector, writer and corporate responsibility expert
Susan McPherson is a serial connector, cause marketer, writer and corporate responsibility expert. As senior vice president/director of global marketing at Fenton, she focuses on creating visibility for the firm and running its corporate social responsibility practice. She’s a regular writer and contributor for the Harvard Business Review, Forbes, and Triple Pundit, and has 25+ years experience in marketing, public relations, sustainability communications. She speaks at a variety of industry-leading conferences including Committee to Encourage Corporate Philanthropy, Sustainable Brands, DLD, and Boston College Center for Corporate Citizenship. Prior to joining Fenton, McPherson was vice president, CSR services at PR Newswire.\nCurrently, McPherson invests in and advises technology start-ups including TheLi.st, Positive Luxury, Lover.ly, and The Daily Muse. She serves on the boards of 10×10, a social action campaign/platform funded by Intel to expand girls’ education in the developing world; Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses; and Earth 2 Hub, a London-based innovative media platform for science and technology. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40 and Fast Company's 25 Smartest Women of Twitter.