Ori Mazor, 40, married +2, holds an M.B.A. in marketing from Tel Aviv University. He joined Strauss in 2000. Ori started out his career with sales and marketing positions at Strauss Ice-Cream, went on to serve as Tapuchips Brand Manager at Elite salty Snacks, and in 2006 joined the marketing team of Strauss Dairies as Sectors Manager. Ori has filled his current position since 2009. The desserts category, one of Strauss' largest domains, includes various brands topped by Milky, the brand most identified with Strauss than any other brand. Notable projects let by Ori as Desserts Category Manager include yogurt desserts, Hagolan dessert, Milky 3, setting up the Milky page on Facebook, Milky Shlook, Milky whipped cream, and dozens of launches and innovations.