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Research and Future Development ManagerMotti Segal has worked for Strauss since 1967. He arrived to the company whilst it was still a small establishment in the backyard of Beit- HaMeyasdim in Nahariya. Motti, has grown side by side with the company which has developed massively, as has his job description. To his great pride, products and brands which he developed decades ago are still loved and consumed by the Israeli crowd. Back In the days, when Strauss was still just a small dairy, Motti served as Head Technologist, Quality Assurance Manager and Product Development Manager. With the entrance of the company into the fresh food market, together with the merger between Strauss and Elite (the largest coffee and candy company in Israel) in the late 90's, Motti was appointed to the Head of R&D and Technology. In 2007, due to the intensity of the day-to-day tasks ,the diversity, and the need for research for future development of the dairy, his job description was changed again.\n Motti's job requires him to foresee consumer trends, market movements and new technologies in order to supply a competitive and creative advantage for the company's products and developments. Motti enjoys experiencing nature in Israel and the rest of the world. He lives happily with Tzipi, and together they have three daughters (Michal, Chen and Tal) and six grand children (Omer, Rotem Yuval, Or, Tom and Guy).