Anat (32) started her career in public relations 14 years ago as a soldier at the IDF (Israel Defense Forces) Spokesperson Unit, and has engaged in this field since then. She holds a B.A. in Political Science and Sociology-Anthropology from Tel Aviv University and graduated from the course "Information on-camera" administered by the Foreign Ministry. Anat worked 7 years at a PR firm, specializing in media operation management of government agencies, academic institutions, NGO's and international organizations. In her recent position she was Spokesperson for the Ministry of Development of the Negev and Galilee, headed by Deputy Prime Minister Silvan Shalom, and engaged in promoting the economic and social activities in these areas. In June 2012 she joined the Group as Public Relations Manager of Strauss Israel. In this capacity she is responsible for the communication activity of 26 company brands in fields such as water, milk, coffee, salty snacks, confectionery and fresh foods.