Today we launched in London an exciting collaboration between Strauss Water and Virgin Group, based on Strauss’s water appliances.
The launch event, which celebrated the new partnership entitled “Virgin Strauss Water”, was attended by Sir Richard Branson, founder of Virgin Group, Ofra Strauss, Chairperson of Strauss Group, Rami Ronen, CEO of Strauss Water, and senior executives from both companies.
During this exciting event, Branson and Strauss unveiled the new products that will be launched first in the UK under the co-branding Virgin Pure– Improving life with Strauss Water, with optional expansion into additional countries.
Virgin Strauss Water will offer drinking water purification appliances to British consumers – Stylish counter-top T6 and T7 appliances, plumbed directly into the water mains, and dispensing pure, great tasting chilled or boiling water at the touch of a button.
Richard Branson said that more than 10 million households in Britain currently use various purified water solutions, and that from now on, more and more people will be able to use a convenient solution for clean, tasty running water.
Ofra Strauss shared the story of Strauss’s beginning and growth over the past 75 years, with Israel as its home base and the source of entrepreneurship, creativity and knowledge immersed in its business categories worldwide.
Strauss went on to say that the decision to enter the water business was made with a view to expand the ways in which Strauss improves people’s lives. Our commitment to improve people’s lives is the best and only way for us to follow – namely use our knowledge in order to bring consumers the best of all worlds.
“The fact that water is an expensive and scare resource in Israel led Strauss to develop water solutions. It is quite a challenge to create wonders from such a basic essential, but Virgin Strauss Water does just that. Through this collaboration, we believe we will be able to change the way in which people drink water into an exciting and healthy experience”, Strauss added.
Strauss concluded by saying that while technologies may be changing, companies that are built in order to do good last forever.
Rami Ronen, CEO of Strauss Water, seemed very excited as he went on stage and described the journey which led Strauss Water to the milestone celebrated today – “Improving people’s lives means granting people the experience of safe, available quality water. It all boils down to the quality and availability of running water. We care about families and children’s health, and with this commitment in mind we are sending off our partnership today. We have an excellent technology and a superb team of scientists which we are very proud of”.