World Health Day: The Obligation of Food Companies to Consumers
World Health Day: The Obligation of Food Companies to Consumers
6 // April // 2016 Prof. E.
Why are high-quality, healthy products the way for large companies to cultivate a strong relationship with consumers? Eyal Shimoni, Strauss Group's VP Technology CTO, explains.

For eighty years, through its products, Strauss has been closely involved in the lives of consumers in Israel and worldwide. We maintain a diverse product portfolio, and many of our products provide a response to global dietary and wellness trends. Driven by values and our social responsibility to do good, we strive to build a close, long-term relationship that is founded on trust with consumers who encounter our products daily. We are therefore strongly committed to providing our consumers with the best nutritional options available.   World Health Day is an opportunity to examine what an adequate diet is. Looking through the prism of science, we gain a perspective that is reflected in the dietary guidelines published by international authorities such as the World Health Organization and others, as well as by various local authorities – the US Department of Agriculture, the EFSA and the ministries or departments of health in the different countries where we operate.   These guidelines serve as a comprehensive scientific recommendation for good, proper nutrition. They are accompanied by regulation – local and global – which provides guidelines with regard to the raw materials we are permitted to use in our food products, how we are required to label our products, etc.     And finally, last but by no means least, is the consumer. The consumer communicates his knowledge, beliefs and perceptions, as well as his expectations of our products. As a food manufacturer, it is our obligation to respond to all of these, which together converge to create "the perfect storm".   As a global food manufacturer that takes the utmost care to provide the right nutrition solution, it is our duty to make sure that we stay up-to-date at all times, that we always have a finger on the pulse. We must make sure that we are compliant with regulatory requirements, that our products meet the consumer's dietary needs in terms of consumption form, composition, and the right ingredients, while doing so with transparency, and at all times give the consumer all the information he needs, whether this refers to Health & Wellness or Fun & Indulgence products.   We did it before when we introduced the consumer to probiotics and hummus, and when we eliminated trans fats as well as azo dyes – even before there was any regulation on the subject.   It's a long journey and one that is always changing, and it is our duty, obligation and responsibility to take this journey successfully.
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